Sustance Unleashes None Left: Revolutionizing Bass Music with Genre Fluidity

The Launch of None Left: Sustance Takes Control

In the world of drum and bass, the winds of change rarely blow as discreetly as they do with Oscar, better known to the scene as Sustance. Having spent half a decade in the capable embrace of Shogun Audio, a move of seismic proportions is underway with the launch of his new label, None Left. This is no mere pivot but rather a full embrace of creative autonomy, an homage to the multifaceted nature of bass music itself. Sustance is stepping into the spotlight, not as a reluctant outsider but as a master at home in the chaos.

Feeling Over Genre: The Core Philosophy

The philosophy underpinning None Left is straightforward yet revolutionary in its simplicity: feeling over genre. While many labels adhere strictly to a single genre identity, None Left tears up that rulebook. Sustance is not interested in fitting into a pre-defined box but rather curating a sound that might include DnB, dubstep, and even garage, all tethered by a shared feeling and taste rather than labels. This is not a lack of direction, but a commitment to artistic fluidity.

Minimalism in an Era of Excess

In a landscape often dominated by layers upon layers of sound, the minimalism and restraint championed by None Left provide a refreshing counterpoint. The new label is carving out a niche for deep, minimal, and occasionally soulful sound-system music. There’s an elegance in this approach, a discipline that’s rapidly becoming a rarity as the industry races towards maximalism. The label's sound is a meditation on what can be achieved with less, not more, and that’s where its magic lies.

A Glimpse at What's Next: Releases and Collaborations

None Left is not content to make a quiet debut. Its first release, the dubstep track “Try Me” featuring T-Man, is a statement of intent. Built on a sturdy dubstep foundation, it hints at what's to come. Beyond that, the label has a host of tantalizing projects lined up: a drum and bass VIP set for the forthcoming year and a collaboration with Para, combining the worlds of dubstep and DnB in a manner that feels both inevitable and groundbreaking.

This multi-genre approach could prove to be a boon for DJs, allowing for more adventurous and diverse sets that reflect the varied tastes and sounds within the bass music spectrum. None Left is shaping up to be a platform that encourages a breaking down of walls, both in production and in live settings.

The Perks and Pitfalls of Genre Fluidity

Launching a label that refuses to be pigeonholed by genres is no small feat. While this gives artists like Sustance the freedom to explore their full range of sounds without compromise, it also poses significant challenges. Chief among these is the difficulty in targeting an audience that's as fluid as the music itself. The key to success lies in the curation; ensuring that the disparate styles feel unified under the banner of None Left will require careful and consistent oversight.

Also, balancing the artistic ventures with market accessibility is a tightrope walk. Sustance is committed to releasing the full spectrum of his work, not just tracks that are easy listens on streaming platforms. It's a bold choice and one that purists will undoubtedly appreciate, but there's no denying the commercial risk involved.

The Potential of Multi-Genre Labels

Sustance's approach with None Left might just be a bellwether for a broader shift in the scene, fostering the normalisation of more varied bass-focused DJ sets and events. As genre lines continue to blur and evolve, labels like None Left play a crucial role in this evolution. The focus on cross-genre experimentation can serve to enrich the scene, making it more inclusive and representative of the diverse palette of sounds that today’s bass music fans crave.

The allure of what Sustance is doing with None Left is readily apparent: it's about taking the pulse of the underground, respecting its history while pushing it forward. It's ambitious, challenging, and exactly the kind of move you'd expect from someone who’s seen it all and continues to be invigorated by what’s next. The underground will always have its kings and Sustance, with None Left, is making a compelling case for his coronation.

Your boy, Jonny Luvs Jungle

Source: https://ukf.com/read/label-spotlight-none-left/